Sunday, March 13, 2005

Jane magazine, Mobot offer prizes for snapping photos of magazine ads

Jane, a women's magazine catering to 18 to 34 year olds, and Mobot, a new company offering photo recognition software, have partnered to create an advertising promotion based upon readers snapping camera phone photos of ads in Jane.

Thanks to an entry in and an e-mail from Russell, I learned about the article in The New York Times discussing the camera phone promotion.

Here's what Jane says about the contest on its Web site, "You won't want to flip through the September issue of JANE without your camera phone. There's a ton of freebies, sweepstakes, MP3s and cool stuff in it for you. Grab your September issue and register below.


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